The Nordic advertising market is in recession during 2023
In 2023 the Nordic advertising market is in recession. Investments amounted to 9,7 billion Euro, a decrease of -1,0%.
The advertising market returns to moderate growth in 2024 and 2025
The Danish forecast 2024-2025 predicts moderate growth on the avdertising market the next few years.
Growth in the advertising market
The Danish advertising market shows growth again after four quarters of decline.
Recession på annoncemarkedet i 2023
Annoncemarkedet havde et hårdt år 2023, og samlet gik annonceinvesteringerne tilbage med -2,8% sammenlignet med 2022.
The recession maintains a firm grip on the Danish advertising market
The Danish advertising spend declines for the fourth consecutive quarter.
GLOBAL AD SPEND DURING 2022
The global advertising market continues to grow but at a slower pace in 2022.
The recession has a firm grip on the advertising market
This means that the advertising investments have declined for three quarters in a row now.
A mild recession on the advertising market
Danish forecast 2023-2024 predicts a mild recession on the advertising market in 2023
The Nordic advertising market in decline
During the first half of 2023 the Nordic ad spend amounted to almost 5 billion Euro.
Annoncemarkedet i recession
I andet kvartal 2023 omsatte annoncemarkedet 4,1 milliarder kroner, som svarer til en tilbagegang på -4%