The Nordic Advertising Market 2025
In 2025 Nordic advertising investments amounted to 10,6 billion Euro, an increase of 5,0% with current exchange rates applied.
2026 will be a strong year for the advertising market
IRM has published a forecast for 2026 and 2027.
Double-digit growth for the Danish advertising
The Danish advertising market in the first quarter of 2026.
Det Danske Reklamemarked 2025
Efter en svag start kom der pænt gang i væksten på annoncemarkedet i 2025
Danish advertising gains speed
Danish advertising gains speed as growth hits 5,6% in the last quarter of 2025
The Nordic Advertising Forecast 2025-2026
Nordic ad investments are projected to maintain solid growth throughout 2025-2026.
The International Advertising Market
Advertising investments increased globally for the fourth consecutive year.
Advertising investments gear up
During the third quarter of 2025 the advertising market geared up in line with the general economy and showed a strengthened growth.
Moderate growth in 2025 and 2026
IRM predicts moderate growth for the advertising market in both 2025 and 2026.