The Nordic advertising market in decline

During the first half of 2023 the Nordic ad spend amounted to almost 5 billion Euro, which corresponds to a decrease of -7,5% with current exchange rates applied. When adjusted for exchange rate effects, a more modest decrease of -1,6% is registered as compared to January – June 2022. 

The report contains statistics concerning advertising investment per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display, search and directories/classifieds) in Sweden, Norway, Finland and Denmark during 2019 - 2023 first half. 33 pages. In English. Get it here