During 2022, Nordic ad spend amounted to over 10,4 billion euro an increase by 4,3 percent when current exchange rates are applied. When adjusted for exchange rate effects, growth amounted to 6,3 percent.
Swedish and Norwegian ad markets showed the strongest growth (local currency) but also the Danish ad market grew 4,8 percent compared to 2021 and the Finnish market grew 4,1 percent.
The report contains statistics concerning advertising investment per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display, search and directories/classifieds) in Sweden, Norway, Finland and Denmark during 2018 - 2022. 33 pages. In English. Get it here.