Latest news

June 19, 2025

The Nordic ad market returns to growth in 2024

In 2024 Nordic advertising investments amounted to 10 billion Euro, an increase of 3,9% with current exchange rates applied.

February 07, 2025

Forecast - The Finnish advertising market in 2025

The IRM forecast for the Finnish advertising market in 2025 is now available to order.

February 04, 2025

IRM to introduce forecasts on the Finnish market

The Finnish Kantar Media steering commitee and IAB Finland have decided to allow IRM, the institute for advertising and media statistics, to perform forecasts on the Finnish advertising market.