2026 is off to a flying start aided by the general elections for Folketinget in March. In the first quarter, the market grew with 12,1% compared to the corresponding quarter in 2025. During the remaining three quarters of 2026 IRM forecasts a continued healthy growth, albeit at a somewhat lower level.
The report contains forecasts concerning advertising investment per media channel in 2026 and 2027. Categories include: newspapers, trade press, magazines, outdoor, TV, radio, podcasts, cinema, internet - split into display, search and directories/classifieds. 38 pages. In english. The report is accessible for subscribers only.