Nordic Advertising Market January-June 2017

IRM has now published the report ”The Nordic Advertising Market January-June 2017” which illustrates ad spend development in the Nordic markets during the first half of the year. 


Investment in the Nordic Advertising market increased by 5.0% (fixed exchange rate) during the first half of 2017 and amounted to €4.2 billion*. Overall Nordic development has further improved compared to 2016 due to continued strong growth in Sweden, the largest market, as well as a considerably improved growth rate in Norway.





The Nordic Advertising Market January-June 2017 is available for 6 500 SEK and contains information regarding ad spend and growth per media category and country in the Nordic region. Net ad spend data for the Danish and Finnish markets are supplied by Danske Medier and Kantar TNS/IAB Finland respectively, some estimates and adjustments calculated by IRM.


The following categories are covered: newspapers, magazines, outdoor, TV, radio, cinema and internet including mobile. *Printed direcories and direct mail have been excluded to simplify comparisons with international data. Time period: 2013-2016 and Jan-June 2016 & 2017. 24 pages, in English. Purchase the report in IRM:s online store. 


If you would like to know more about the report, contact us at +46-8-663 04 90 or info[a]