The Nordic Advertising Market in 2014: Finland and Norway show biggest decline
The Nordic research institute IRM has just presented the report ”The Nordic Advertising Market 2014”. Media investment in the Nordic region amounted to 9.1 billion Euros last year, a decline of 4.7% compared to 2013.
It is important to note that exchange rates have an impact on the market growth rate presented. When a fixed exchange rate is applied the growth rate for Nordic ad spend amounts to -1.2% during 2014. In local currency, Finland and Norway note the largest decline: -3.2% relative 2013. Denmark also showed a decline, -2% relative 2013. Sweden was the only market to show positive growth, 1.5% relative 2013.
The Finnish advertising and media market is the smallest market in terms of annual turnover. By contrast, Sweden is the largest market, whilst Norway has the highest ad spend per capita ratio. Since 2013, Internet is the largest media category in the Nordic region, almost every third Euro goes to digital. In Sweden, Norway and Denmark internet is also the largest media category.
The Nordic Advertising Market 2014 presents net adverting in Norway, Sweden, Denmark and Finland. Investments are presented in Euros per media group: newspapers, magazines, TV, radio, cinema, outdoor and digital. 25 pages, in English. IRM collaborates with Danske Medier in Denmark and TNS-Gallup in Finland in order to compile statistics for the Nordic advertising market.
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