meny

Marketing Investment Sweden 2018

million SEK, current prices, net-net incl. advertising tax, growth relative to 2017 in percent
  MSEK ±%

Media Investment

News Media - Print (daily press, free papers, inserts) 4 801 -10.8
Special Interest Media - Print (paid/free magazines, trade press, inserts) 1 285 -9.9
Print Directories 3 -91.5
Direct Mail 3 078 -5.1
TV 5 953 8.4
Radio 1 074 9.0
Cinema 183 3.6
Internet 21 430 12.5
Out-of-Home (outdoor, in-store) 2 053 16.5
Sum Media Investment 39 860
6.1
     
Marketing Activities
In-store promotion excluding media 4 567 2.7
Event Marketing 4 519 4.9
Fairs & Exhibitions 3 832 20.0
Promotional Products 6 785 6.7
Sponsorship 7 476 3.7
Sum Other Marketing Activities 27 179
6.5
     
Sum Production Costs 14 925
3.7
     
TOTAL MARKETING INVESTMENT
81 963
5.8

 

Source: IRM Annual Report "Svensk Reklammarknad 2018"