meny

Marketing Investment Norway 2018

million NOK, current prices, net-net incl. advertising tax, growth relative to 2017 in percent

Media Investment 2018 ±%
Newspapers incl. inserts & free papers 2 541 -8.7
Magazines & Trade Press 538 -9.9
Direct Mail 1 462 -14.1
TV 3 785 -4.3
Radio 633 -8.7
Cinema 201 15.7
Internet 10 471 13.9
Out-of-home 726 -1.7
Sum Media Investment 20 356
2.7
Event marketing 3 025 5.4
Sponsorship 4 985 3.7
Total Marketing Investment+ 28 366
3.2

 

+ Please note that total marketing investment refers solely to listed categories. IRM:s statistics for Norway do not cover as many categories as the statistics for Sweden.