The Nordic Advertising Market January-June 2018

IRM has now published the report ”The Nordic Advertising Market January-June 2018” which illustrates ad spend development in the Nordic markets during the first half of 2018. 


During the first six months of 2018, investment in the Nordic Advertising market increased by 4.7% (fixed exchange rate) and amounted to €4.2 billion*. All four markets, Sweden, Norway, Denmark and Finland, are showing positive growth.



Purchase the report in IRM:s online store. 


The Nordic Advertising Market Jan-June 2018 is available for 4 900 DKK and contains information regarding ad spend and growth per media category and country in the Nordic region. The following categories are covered: newspapers, magazines, outdoor, TV, radio, cinema and internet (split into display, search and directories/classifieds). *Printed direcories and direct mail have been excluded to simplify comparisons with international data. Time period: 2014-2018H1. 25 pages, in English.


Net ad spend data for Sweden, Norway and Denmark is available from IRM, data for the Finnish market is supplied by Kantar TNS and IAB Finland.