Nordic Programmatic Market

IRM has for the first time consolidated Nordic data in order to determine the size of the Nordic programmatic market.


The resulting report "Programmatic Trade 2016" is an overview of programmatic trade in Sweden, Norway, Denmark & Finland which contains:

  •  Display ad spend development over the past three years
  •  Share of display traded programmatically during 2016

There is also more detailed information regarding programmatic revenues in Sweden and Norway including:

  • A breakdown between desktop display, mobile display and online video
  • 2017 forecast per format




In English, 13 pages. Price: 6 500 SEK. Buy it online


Statistics for Denmark and Finland provided by Danske Medier and IAB Finland respectively.


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