Nordic ad market 2016: postive growth

IRM has now published the report ”The Nordic Advertising Market 2016” which illustrates ad spend development in the Nordic markets during 2016. 


During 2016, investment in the Nordic Advertising market increased by 3.0% (fixed 2016 exchange rate) and amounted to €8.2 billion*. Overall Nordic development has improved compared to 2015.


In Sweden, the largest market with the largest growth impact, ad spend showed a remarkably strong growth rate during 2016 which exceeded GDP growth for the first time in 5 years. The Danish and Finnish markets both displayed stable, positive ad spend development. Norway, the second largest Nordic market with the highest per capita spend, was the only market to show negative growth during 2016.


The Nordic Advertising Market 2016 is available for 6 500 NOK and contains information regarding ad spend and growth per media category and country in the Nordic region. The following categories are covered: newspapers, magazines, outdoor, TV, radio, cinema and internet including mobile. *Printed direcories and direct mail have been excluded to simplify comparisons with international data. Time period: 2012-2016. 25 pages, in English. Purchase the report in IRM:s online store


If you would like to know more about the report, contact us at +46-8-663 04 90 or info[a]