Nordic Advertising Market Below European Average
IRM's report "The International Advertising Market 2013" shows that European advertising investment decreased marginally, turnover was €105 billion during 2013. The Nordic Advertising market amounted to €8,3 billion corresponding to a decrease of 2% as compared to the previous year.
During 2013, advertisers across the world spent €377 billion on advertising, this means a decline with about 1 percent relative 2012. The Nordics performed worse that Europe and the rest of the world as a result of weaker local currencies in relation the the Euro and the on-going structural shift from print to digital.
Globally, TV is still the largest medium. In the Nordic region the digital channels had the highest market share, followed by printed newspapers. Digital channels had the highest market share in the UK; followed by China and in third place Denmark.
The International Advertising Market 2013 presents net adverting data across 87 markets. Investments are presented in Euros per media group: newspapers, magazines, TV, radio, cinema, outdoor and digital. 18 pages, in English.
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