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2014

Nordic Advertising Market Below European Average

2014-12-12

IRM's report "The International Advertising Market 2013" shows that European advertising investment decreased marginally, turnover was €105 billion during 2013. The Nordic Advertising market amounted to €8,3 billion corresponding to a decrease of 2% as compared to the previous year.

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Stabilisering i 2015

2014-11-11

IRM:s nye prognose i samarbejde med ekstern lektor Ole E. Andersen viser, at investeringerne på det danske reklamemarked forventes at blive lidt mindre i 2014 sammenlignet med 2013. I 2015 regner IRM med en stabilisering af markedet.

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Negative development for the Nordic advertising market

2014-10-16

Media investment in the Nordic region amounted to €4.6 billion during the first half of 2014, according to IRM:s report ”The Nordic Advertising Market Jan-June 2014”. The growth rate compared to the corresponding time period 2013 was -4.6%.

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Negative development for the Nordics in 2013

2014-06-17

The Nordic research institute IRM has just presented the report ”The Nordic Advertising Market 2013”. Media investment in the Nordic region amounted to 9.6 billion Euros last year, a decline of 2.7 percent compared to 2012.

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