Decline in all Nordic markets 2012

IRM:s new report "The Nordic Advertising Market 2012" depicts a weakening of the Nordic market. Total advertising investment in Nordic media amounted to €9.8 billion during 2012. In local currencies, all countries showed decreasing ad spend.


In total, net advertising revenues reached €9.8 billion which corresponds to a slight decrease in comparison with 2011. In local currencies, the decrease is greater. Norway had the smallest decline at -0.6 percent. Denmark experienced the largest drop in net ad spend at -5 percent.


Norway continues to be the most advertising intensive country. Ad spend per capita amounted to €510 in Norway during 2012 which was approximately €140 more than in Sweden and Denmark, and more than €200 more than in the Finnish market.



The report is in English and contains information regarding advertising investment in Sweden, Norway, Finland and Denmark. Figures in Euro and local currencies. Covers the following media categories: newspapers, magazines, print directories, direct mail, outdoor, TV, radio, cinema and internet.


34 pages, 5 900 NOK excluding VAT.


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