meny

Marketing Investment Sweden 2017

million SEK, current prices, net-net incl. advertising tax, growth relative to 2016 in percent
  MSEK ±%

Media Investment

News Media - Print (daily press, free papers, inserts) 5 388 -11.6
Special Interest Media - Print (paid/free magazines, trade press, inserts) 1 427 -9.4
Print Directories 36 -59.1
Direct Mail 3 258 -3.1
TV 5 512 2.2
Radio 981 14.6
Cinema 176 17.7
Internet 19 202 21.4
Out-of-Home (outdoor, in-store) 1 771 12.8
Sum Media Investment 37 752
8.2
     
Marketing Activities
In-store promotion excluding media 4 447 2.1
Event Marketing 4 329 8.4
Fairs & Exhibitions 3 193 -9.0
Promotional Products 6 320 3.7
Sponsorship 7 248 1.6
Sum Other Marketing Activities 25 537
1.8
     
Sum Production Costs 14 887
5.5
     
TOTAL MARKETING INVESTMENT
78 175
5.5

 

Source: IRM Annual Report "Svensk Reklammarknad 2017"