meny

Marketing Investment Sweden 2016

million SEK, current prices, net-net incl. advertising tax, growth relative to 2015 in percent
  MSEK ±%

Media Investment

Daily Newspapers incl. supplements 4 516 -10.4
Free Papers 2 004 -7.0
Magazines & Trade Press incl. supplements 1 163 -13.2
Print Directories 89 -33.4
Direct Mail 3 357 -3.1
TV including Tele-text 5 452 -0.7
Radio 843 11.3
Cinema 150 5.3
Internet including mobile 15 732 21.2
Outdoor 1 436 15.6
In-store Media 136 0.2
Sum Media Investment 34 876 6.1
     
Other Marketing Activities
In-store promotion excluding media 4 355 3.4
Event Marketing 3 997 -0.8
Fairs & Exhibitions 3 509 12.0
Promotional Products 6 077 4.1
Sponsorship 7 153 2.6
Sum Other Marketing Activities 25 091 3.8
     
Production Costs
Agency Production* 8 350 10.0
Direct Mail Production 5 207 -3.0
Production of Supplements 535 -12.5
Sum Production Costs 14 092 3.8
     
TOTAL MARKETING INVESTMENT
74 059

4.8

 

*Please note that IRM has revised the statistics regarding agency production. The new figures also include web and design production as well as production of content marketing which were previously reported as separate categories. As different types of production increasingly tend to overlap, IRM considers it appropriate to adopt a more holistic view of agency production.

 

Source: IRM Annual Report "Svensk Reklammarknad 2016"