meny

Marketing Investment Sweden 2015

million SEK, current prices, net-net incl. advertising tax, growth relative to 2014 in percent
  MSEK ±%

Media Investment

Daily Newspapers incl. supplements 5 035 -11.6
Free Papers 2 169 -7.6
Magazines & Business Press incl. supplements 1 358 -10.6
Print Directories 133 -29.6
Direct Mail 3 473 -3.0
TV including Tele-text 5 493 -4.8
Radio 757 7.3
Cinema 142 4.9
Internet including mobile 12 972 20.2
Outdoor 1 248 8.5
In-store Media 129 13.7
Sum Media Investment 32 910 2.9
     
Other Marketing Activities
In-store promotion excluding media 4 216 5.9
Event Marketing 4 058 3.9
Fairs & Exhibitions 3 133 -8.0
Promotional Products 5 477 3.9
Sponsorship 6 932 4.8
Sum Other Marketing Activities 23 817 2.8
     
Production Costs
Agency Production 2 788 -6.4
Web Production including Mobile 1 329 7.6
Design Production 719 -4.8
Direct Mail Production 5 383 -3.0
Production of Supplements 632 -2.4
Production of Content Marketing 744 9.1
Sum Production Costs 11 596 -2.1
     
TOTAL MARKETING INVESTMENT
68 322

1.9