meny

Marketing Investment Norway 2017

million NOK, current prices, net-net incl. advertising tax, growth relative to 2016 in percent

Media Investment 2017 ±%
Newspapers incl. inserts & free papers 2 794 -13.6
Magazines & Trade Press 593 -10.7
Print Directories 12 -58.7
Direct Mail 1 702 -8.7
TV 3 969 0.8
Radio 722 -0.5
Cinema 174 8.6
Internet including mobile  9 017 13.9
Outdoor 747 16.6
Sum Media Investment 19 730
2.9
Event marketing  2 870 6.2
Sponsorship 4 807 4.0
Total Marketing Investment+ 27 407 3.4

 

+ Please note that total marketing investment refers solely to listed categories. IRM:s statistics for Norway do not cover as many categories as the statistics for Sweden.