meny

Marketing Investment Norway 2016

million NOK, current prices, net-net incl. advertising tax, growth relative to 2015 in percent

Media Investment 2016 ±%
Daily Newspapers incl. inserts 3 101 -19.2
Free papers 123 -12.5
Magazines & Trade Press 664 -11.2
Print Directories 29 -30.0
Direct Mail 1 863 -4.0
TV 3 941 1.9
Radio 739 -3.2
Cinema 160 16.1
Internet including mobile  7 931 5.1
Outdoor 637 8.0
Sum Media Investment 19 187
-2.2
Event marketing  2 703 7.2
Sponsorship 4 622 3.5
Total Marketing Investment+ 26 512 -0,3

 

+ Please note that total marketing investment refers solely to listed categories. IRM:s statistics for Norway do not cover as many categories as the statistics for Sweden.