meny

Marketing Investment Norway 2015

million NOK, current prices, net-net incl. advertising tax, growth relative to 2014 in percent

Media Investment 2015 ±%
Daily Newspapers incl. inserts 4 015 -14.9
Free papers 142 -24.5
Magazines & Business Press 749 -11.1
Print Directories 40 -26.7
Direct Mail 1 924 -7.1
TV 3 858 1.4
Radio 744 4.1
Cinema 138 5.8
Internet including mobile  7 416 11.1
Outdoor 592 6.2
Sum Media Investment 19 619
-0.7
Event marketing  2 521 8.3
Sponsorship 4 466 3.3
Total Marketing Investment+ 26 606 0.7

 

+ Please note that total marketing investment refers solely to listed categories. IRM:s statistics for Norway do not cover as many categories as the statistics for Sweden.