About IRM
Institute for Advertising and Media Statistics (IRM) collects, processes, analyzes and publishes data on Swedish advertising and media markets. IRM's material is a source of knowledge with information on trends, relationships and developments within Swedish advertising and media markets.
The main objective is to improve customers's background information for decision-making. IRM provides detailed, thorough and continuous information for analytical work.
IRM is an independent institute with over 200 subscribers, mainly from advertising and media companies. IRM is a membership organisation, financed by its members and customers on a non-profit basis.
IRM publishes the following yearly reports:
- Swedish advertising market
- Swedish advertising expenditure forecast
- Nordic advertising markets
- International advertising markets
- Quarterly reports
- Newsletters
Yearly reports also include directories, trade fairs, business gifts, sponsorship, event marketing etc.
Quarterly reports include the following media groups:
- Newspapers
- Freely distributed papers and magazines
- Consumer magazines
- Professional and business magazines
- Inserts
- Directories
- Direct mail
- TV
- Radio
- Cinema
- Internet advertising
- Outdoor
- In-store advertising
- Event marketing
Statistics and forecasts are available by a yearly subscription at a cost of SEK 26,900.
Reports may also be purchased separately. Please visit our online shop here.
The only report available in english is the Nordic advertising markets, at a cost of 5,900 SEK.
For further information;
Please call +46 8 663 04 90 or send an e-mail to info(at)irm-media.se.
